Brand
Guidelines
rubric.expert — by Windowshop AI
About Us
rubric.expert is a research lab focused on rubric evaluation for AI training. We believe the most critical — and irreplaceable — role in AI development is the human who validates whether a rubric is right. We are building the community, the credentials, and the tools to make that role scalable.
Logo + Wordmark
- — The mark is a rounded bracket-and-checkmark, representing structured review and human validation.
- — Minimum 24px height for digital use. Do not rotate, distort, or recolour outside approved variants.
- — Use the light mark on dark backgrounds; the dark mark on light backgrounds.
Mark / On White
Mark / On Black
rubric.expertWordmark / Light
rubric.expertWordmark / Dark
Brand Colors
#050505
Black
#FFFFFF
White
#4CAF7D
Primary Green
Typography
Headings & Display
rubric.expert is a research lab for rubric evaluation.
Rubik Bold — 700
Body
Every rubric you validate in the forum moves you closer to certification.
Rubik Regular — 400
Monospace / Code
rubric_item.score = 10 status: "verified"
JetBrains Mono — 400
Voice & Tone
Direct
We say what we mean. No fluff. No jargon for the sake of it.
Earned authority
We speak from expertise, not hype. Credentials come from the work, not the marketing.
Quietly confident
We don't shout. The work speaks. We leave room for the reader to reach their own conclusion.
Accessible
Clear language. Rubric review is specialist work — our writing shouldn't make it feel harder.
Usage Guidelines
Do
- — Use the mark at clear, legible sizes
- — Maintain sufficient contrast ratios
- — Use the wordmark in lowercase only: rubric.expert
- — Pair with Rubik typeface
Don't
- — Don't rotate or distort the mark
- — Don't use the mark at under 24px
- — Don't capitalise the brand name
- — Don't use unapproved colour variants
For brand questions, partnership requests, or licensing enquiries, email hi@rubric.expert.
rubric.expert